You have had some of your audio and video content transcribed into written text. But now what? How can you get the most out of your written transcripts?
You can maximize the benefits of transcription in different ways depending on type of source content. Here are some common ways clients have utilized transcripts effectively in their business.
Providing a written transcript for audio and video files improves your search ranking, because not only have you gotten bonus points by having multimedia content, but the written text allows Google to capture all of the keywords, which improves your search ranking. Additionally, you have the added benefit of providing your customers with multiple ways to consume the information and have provided an ADA compliant option to your consumers.
After a student leaves your class or training session, they likely want to reference information beyond their personal notes. When you provide a text transcript of a lecture or training session, students can easily perform text searches on keywords to quickly find the information they are looking for. This gives your lectures and presentations broader reach and a longer life.
When you are brainstorming ideas, stopping to write things down can impede the creative process. By having your verbal session transcribed into written text, you can search text and move things around until the idea is fully developed.